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Monopoly Go welcomes Will Ferrell, Jason Momoa, Keke Palmer, and Chris Pratt to GOville in Scopely's star-studded ad campaign

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Monopoly Go welcomes Will Ferrell, Jason Momoa, Keke Palmer, and Chris Pratt to GOville in Scopely's star-studded ad campaign
  • Scopely launches "Friendship Pays" campaign
  • Themed ads and TV spots to roll out across platforms
  • Will Ferrell, Jason Momoa, Keke Palmer, and Chris Pratt join the fray

It certainly pays to have friends in Monopoly Go this season - especially when those aforementioned buddies are friends in high places. Scopely has just dropped a star-studded trailer with Will Ferrell, Jason Momoa, Keke Palmer, and Chris Pratt spicing things up as you pass GO.

In the latest "Friendship Pays" campaign for Monopoly Go, you can experience Will Ferrell lending his vocal chops to Mr Monopoly himself, with Momoa aka “Momoney”, Palmer aka “Keke GoGo”, and Pratt aka “Extra Chrispy” adding to the madcap mayhem of the franchise's "GOville". 

The long-term campaign will highlight the chaotic fun of stealing fortunes and nabbing hard-earned rewards across dice rolls where friendships will be tested. Expect to catch the same humour across more than 20 original videos that will roll out on TV, streaming, and digital platforms, as crafted in partnership with the Omelet creative agency and directed by Henry Scholfield.

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According to Jamie Berger, SVP of Marketing for Monopoly Go at Scopely, “Our new creative spots and incredibly talented cast capture the emotional rollercoaster of playing the game, where friends turn into rivals and then friends again, with just a roll of the dice. And, who better to anchor the fun than the world’s most beloved and eccentric mogul, voiced by the one and only Will Ferrell?”

In the meantime, if you're eager to join in on all the fun, you can do so by checking it out on the App Store and on Google Play. It's free-to-play with in-app purchases.

You can also join the community of followers on the official Facebook page to stay updated on all the latest developments, visit the official website for more info, have a look at our list of free dice links, or take a little peek at the embedded clip above to get a feel of the vibes and visuals.

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Catherine Dellosa
Catherine Dellosa
Catherine plays video games for a living and writes because she’s in love with words. Her Young Adult contemporary novel, For The Win: The Not-So-Epic Quest Of A Non-Playable Character, is her third book published by Penguin Random House SEA - a poignant love letter to gamer geeks, mythological creatures, teenage heartbreak, and everything in between. She one day hopes to soar the skies as a superhero, but for now, she strongly believes in saving lives through her works in fiction. Check out her books at bit.ly/catherinedellosabooks, or follow her on FB/IG/Twitter at @thenoobwife.